How De Vries Fashion Increased Conversions by 25%

De Vries Fashion is a mid-size Dutch fashion retailer with over 3,000 products across their online store. With a small support team, they were struggling to keep up with customer questions during peak shopping hours.

The Challenge

• 200+ daily customer questions about sizing, availability, and styling
• Average response time of 4 hours during busy periods
• Cart abandonment rate of 68%
• No way to proactively recommend products to browsing visitors

The Solution

De Vries Fashion implemented Mikabot on their Shopify store. Setup took just 15 minutes:

1. Imported their product catalog via Shopify XML feed
2. Customized the chat widget to match their brand colors
3. Configured Dutch as the primary language with English fallback
4. Set up human handoff for return and refund requests

The Results

After 3 months with Mikabot:

• 25% increase in conversion rate from chat-assisted sessions
• 82% of questions answered automatically by Mikabot
• Average response time dropped from 4 hours to instant
• 15% higher average order value through smart recommendations
• Support team freed up to focus on complex customer issues

What They Say

“Mikabot feels like having an extra team member who knows every product in our catalog. Our customers love getting instant answers, and we love seeing the conversion numbers go up.” - Tom de Vries, Founder