Product feed field reference
Mikabot accepts several common names for each field, so most existing feeds import without editing. This page lists them all.
Google Shopping (XML)
| Element | Maps to | Required |
|---|---|---|
g:id | Product ID | Yes |
title | Product title | Strongly recommended |
description | Description | Strongly recommended |
g:product_type | Category | Recommended |
g:brand | Brand | Optional |
g:price | Regular price | Recommended |
g:sale_price | Sale price | Optional |
g:image_link | Image URL | Recommended |
link | Product page URL | Recommended |
Elements are read with or without the g: prefix.
Without g:product_type Mikabot cannot build categories for that item. After an import you will see a warning naming how many products were affected, and category search will not reach them.
CSV
The first row must be a header row. Column names are matched case-insensitively, and the first name found wins.
| Field | Accepted column names |
|---|---|
| Product ID (required) | id, external_id, product_id, sku |
| Title | title, product_title, name, product_name |
| Description | description, desc, product_description, details |
| Main category | product_category, main_category, primary_category, category_name |
| Extra categories | categories, category, type |
| Brand | brand, manufacturer, maker, producer |
| Price | price, cost, amount, value |
| Sale price | sale_price, discount_price, special_price, offer_price |
| Image URL | image_link, image, image_url, photo, picture |
| Product URL | link, url, product_url, website |
| Language | language, lang, locale |
A minimal working CSV
id,title,description,product_category,brand,price,image_link,link
1001,Monstera Deliciosa,"Large-leafed houseplant that tolerates low light.",Houseplants,GreenCo,29.95,https://example.com/img/1001.jpg,https://example.com/p/1001
Rules that decide whether a row imports
idis required and must be unique. Rows without one are skipped and counted as missing id. Rows sharing an id overwrite each other.- Row length must match the header. A stray comma in an unquoted description shifts every following column.
- Quote any field containing a comma, quote, or line break, using standard CSV double quotes.
- A
languagecolumn overrides the import language for that row. Leave it out unless you deliberately mix languages in one file.
How prices are read
Currency symbols, spaces, and thousands separators are stripped. Both 19,95 and 19.95 are read as 19.95. A missing or unreadable price becomes 0, and a product priced 0 looks broken in the chat, so check that column after your first import.
What good product data looks like
The description is what the AI searches and reasons over. This is where most Mikabot results are won or lost.
- Write what the product is for, not just what it is. Tolerates a north-facing room answers a real question; Height 60 cm does not.
- Include the words customers use, including informal ones.
- Avoid HTML, marketing slogans, and repeated boilerplate across every product.
- Put the real category in
product_typeorproduct_category. It powers category search and the Catalog Coverage metric.
After importing
- Compare Products in Feed with Products in DB
- Open Ecommerce → Products and check titles, prices, and images
- Open Ecommerce → Categories and confirm the tree looks like your shop
- Ask the bot for something ordinary on the Demo page
Related
Related articles
Connect a product feed
Import your catalog from a Google Shopping feed, a CSV URL, or a CSV upload.
Categories and brands
Curate which parts of your catalog the bot may suggest, and set follow-up questions.
Product recommendation settings
Choose a search strategy and tune how the AI finds and presents your products.
Contact us
Our support team is ready to give you fast, personal help when you need it.